“Great moments are born from great opportunities!” Herb Brooks


With a passion for cycling and love of the sport, Peter Gilgan helped to launch Wheels back in 2011 and has remained dedicated to supporting the Home and our event ever since. Join him as an ambassador for our Home and be part of this amazing event.

“Giving back to the community in which we work and play has always been important to me. Being able to help raise much-needed funds for The Darling Home for Kids has a special place in my heart. I hope you will take the challenge and join in on the ride!”

- Peter Gilgan

Left: Peter Gilgan, Founder and CEO of Mattamy Homes, awarded the Order of Ontario and member of the Ontario Sports Hall of Fame

Our Mission is Important

84% of Canadians claim they would switch brands to the one affiliated with a good cause if price and quality were similar.

(2015 study conducted by Ipsos Reed)

Studies show that 50 % of Canadians prefer that companies support causes that are local.

(2015 study conducted by Ipsos Reed)

50% of global consumers said they would actually be willing to pay more for goods and services from those companies that practice Corporate Social Responsibility and give back to their communities.

(Nielsen 2013 Consumers Who Care Study)

57% of Canadians indicated that companies should support child specific initiatives.

(2015 study conducted by Ipsos Reed)

This year’s Wheels event offers many valuable marketing opportunities and an assortment of assets to showcase your brand. We offer a wide range of public relations, marketing and promotional benefits. Recognition across all media types, as well as on site promotion.

Our approach is to engage with our sponsors, our corporate partners, and cyclists, in a meaningful way and with real life experiences!

We encourage sponsors to reach out and customize their participation with us. Let us help you meet your objectives. Together, we can create long lasting, mutually beneficial partnerships.

Our Sponsors This Year


With your involvement we will make this event unforgettable!

We are eager to start a conversation about this unique and exciting opportunity. Join us to celebrate sport and community!